And she's not afraid to use it.
Yara Michels is a Dutch super-blogger, one of the pack of fashion bloggers who have gained following and fame from the simple act of adding pictures of themselves, dressed. The personal style blogger welcomes the audience into their world. Their look of the day/week is more low-fi than high fashion, and often shot in, or near their home, making them both accessible and aspirational. To their fans, they are like a slightly extroverted friend they can turn to for advice on matters of fashion.
Such an easy to use formula must have thousands of emulators, but few make it to the top – that is, actually being able to do it as a job, as a sole source of income.
So what makes some succeed where undoubtedly so many struggle to find any ground?
If Yara is anything to go by, it's by being gorgeous, smart, down to earth, and really, really lovely.
Yara was one of the invites on the Tommy Hilfiger surf trip to the Maldives, and I was flattered that she asked me to photograph one of her looks for This Chick's Got Style. Her dress is by Lovers + Friends.
Yara's got smile.
Makes me smile.
Leave a reply